The Big 10 Switcharoo

Let’s get one thing straight – Eyes Of TX is no prognosticator. No reading minds here. The tarot cards have long since been packed away. No gypsy headdress tucked in the closet. Along with that (or perhaps not along with that) was the lack of a math degree from the 40 Acres. But, if one does the old school arithmetic, the Big 12 and the Big 10 have now officially switched places.

With Colorado heading west to the PAC-10, and Nebraska heading east to the Big 10, the remaining Big 12 conference universities were left to their own devices to decide their fate and that of the conference as a whole. Eyes Of TX has long predicted – for right or wrong – that Texas would be the deciding factor in the conference re-alignment race. And, indeed that was the case these past few weeks. Apparently, orange runs in our blood, and our blood is the Big 12 glue.

In the event you’ve been dodging tumbleweeds in nowhere America, Texas (and the remaining Big 12 schools) decided last week to decline invitations from other Division I BCS conferences and keep the conference together. For the likes of Kansas, Kansas State, Iowa State, Baylor and Missouri, the decision was a dream come true – no one wanted them. They were scared for their monetary lives. They had a vested interest in keeping the conference together, latching on to any hopes of the Big 12 staying alive, and locking in the powerhouse universities like Texas, Texas A&M and Oklahoma on their schedules for years to come.

Eyes Of TX, though, has had mixed feelings about the conference-formally-known-as-the-Big-12 and its impact on the ‘Horns. In part, Texas may miss out on a longer term opportunity – what if this new conference doesn’t work out, and those conferences so willing to extend invitations this spring are no longer interested down the road after getting shunned the first time around? Will Texas’ brand recognition still help them out of a desperate situation 5, 10 or 20 years down the road if the “new” conference doesn’t work out? On the other hand, if Big 12 commissioner Dan Beebe’s plan is legit, and the league can expect a $7-10 million bump in their next TV contract, maybe its worth it. Of course, Texas made sure that the teams with the most exposure got the most dollars in their pockets – for that we can all be thankful. Add to that the fact that Texas will get what they so desperately desired (and other conferences weren’t willing to allow) with the university’s own TV network – an additional $3-5 million in revenue. Now you’re talking SEC-type money. But, without a conference championship game (which they won’t play with only 10 teams), that is lost TV revenue as well. Of course, none of the future TV money is guaranteed today. It’ll be another year before those negotiations begin in earnest.

The fact of the matter is, the “new” Big 10 is expecting to bring in a significant amount of revenue from a new TV contract when they’re losing the Denver television market (Colorado) and a marquee brand name in Nebraska. There is as much fuzzy math involved here as there is with trying to lower the government’s deficit. It’s not adding up on this writer’s abacus.

On the plus side, Texas fans will still get their annual rivalries with oklahoma and Texas A&M. But, the draw of potential PAC-10 match-ups would have made that Texas sweet tea a little sweeter than Iowa State, Kansas, Kansas State, Missouri and Baylor on a consistent basis.

For now, until TV money is guaranteed, Eyes Of TX has to believe the move to keep the Big 12 together was a selfish move by Texas athletic director DeLoss Dodds and the powers that be. They seem to have missed out on a huge opportunity by joining forces with the PAC-10 and competing head-to-head with the “new” Big 12 and the SEC, hell, even the ACC who just locked in to a lucrative TV deal this past year. Perhaps the money comes, perhaps Eyes Of TX gets to see more games in the Pacific Northwest based on the Longhorns’ forthcoming television network. Perhaps the league falls apart.

It remains to be seen, which reinforces the idea that there are no mind readers here. What do you think?

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Filed under Aggies, Bears, Big 12, Buffaloes, Cornhuskers, Cyclones, Jayhawks, Longhorns, NCAA Football, Red Raiders, Sooners, Tigers, Wildcats

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